I'm a designer with 6 years’ experience in creative strategy, brands, cultural codes, javascript, semiotics, color, gestalt, artificial intelligence, art history, python, critical design, copywriting, grid systems, symbolism, modular design
I'm a designer with|
6 years’ experience in|
creative strategy, brands,|
cultural codes, coding|
semiotics, color, gestalt,|
artificial intelligence,|
art history, critical design,|
copywriting, grid systems|
symbolism, modular design
VAN DENDER — Divine Tradition, Rebranded
Rebranding, Brand Identity, Digital Strategy
Van Dender is a heritage chocolatier reimagined for a new generation. We replaced the outdated logo with a custom wordmark, refined the color palette to deep cocoa and muted burgundy, and redrew the coat of arms for digital and print. The identity blends tradition with modern clarity: minimal, elegant, and built for both shelf and screen.
Exploratory sketches for Van Dender's brand identity.
The custom-designed wordmark.
KU LEUVEN — Interactive tools for Flanders’ cultural heritage landscape
Web Design, Data Visualization
As Communication Designer for the KU Leuven, I created interactive data visualizations to analyze cultural heritage organizations, clustering them by discipline and mapping their connections. The work included a printed research dossier with custom typography and graphs, now used by the Flemish government to inform policy and funding decisions.
MINO. — A culinary time capsule where Armenian and French heritage collide
Brand Identity, Product Design
Mino is a culinary bridge between Armenia’s smoky hearths and French’ refined tables. They are a brand new high-end dining experience. As such, we designed their brand identity from scratch. The logo combines a script font with clean typography, reflecting the balance of rustic and refined. The visuals draw from Armenian stone carvings and warm, smoky green textures.
The Armenian guardian dog meets his equal, French cuisine.
The custom wordmark.
VERBEEK — A visual identity for modern craftsmanship
Brand Identity, Logo Design
For Verbeek Interieur, a carpenter based near Leuven, I developed a visual identity that reflects their dedication to craftsmanship, precision, and modern aesthetics. The result is a timeless design that balances strength and elegance. The visual identity was expanded through a full set of logo variations, a color palette rooted in white and a rich blue, and a detailed brand guide to ensure consistency across print and digital media.
Exploratory sketches for Verbeek's brand identity.
The custom wordmark.
BRUXELLES MA BELLE — Visual identity for a community-driven podcast
Branding, Digital Design, Typography
As the lead designer, I created a vibrant visual identity for Bruxelles ma belle, a podcast celebrating stories of hope in Brussels. Inspired by the city’s energy, I developed two distinct concepts—one featuring a heart-shaped Brussels map and another with playful typography integrating subtle cross motifs.
VAN LOOY PRODUCTIONS — Visual identity for a top-tier event and production partner
Brand identity, Logo design, Typography, Brand assets
Van Looy Productions builds and dismantles large-scale events; from festivals like Tomorrowland, the Ghent Festivities, and Rock Werchter to tour productions for international artists. The challenge: develop an identity that feels both tough and practical, while also professional enough for high-stakes production work and B2B.
I'm a designer with six years of experience in branding, UX and graphic design.
With an MFA in Media and Information Design I am up to date with modern industry standards and state‑of‑the‑art forms of communication.
My passion for impeccable design and creative problem‑solving gives me a unique perspective on contemporary issues.
GAIA
Communication Specialist
Aug. 2025 - Mar. 2026 Brussels
Responsible for developing and implementing communication and marketing strategies, with a focus on highly impactful campaigns.
On average, 8 campaigns and 40 designs per quarter, including print materials and corporate identity assets.
Analyzing marketing results and translating insights into creative concepts that enhanced GAIA’s visibility and brand recognition.
Combining strategic thinking with strong visual design to maximize campaign effectiveness.
Freelance
Brand Designer
Feb. 2020 - Jul. 2025 Brussels
I created visual content for over 20 clients, crafting logos, brochures, and websites that enhanced brand recognition and engagement. I delivered strategic brand advice and digital solutions, driving a 85% increase in customer engagement for one client through optimized digital marketing.
KU Leuven
Communication Designer
May 2023 - Jan. 2025 Leuven
I collaborated with the Department of Cultural Studies to design comprehensive research dossiers on artistic heritage. I developed additional web-based data visualizations, leveraging front-end languages to deliver a clear and engaging UI/UX. Commissioned by the Flemish government, I contributed to shaping major policy decisions.
VanMoof
Product Designer
Nov. 2022 - Apr. 202 Amsterdam
During my 6-month internship, I worked on improving e-bike designs through prototyping and 3D modeling. I helped test components like motors and batteries, and contributed to making the frames more comfortable to use. Assisted in creating 3 working prototypes that were used in the development of new bike models.
Freelance
Graphic Designer
Nov. 2020 - Oct. 2022 Brussels
I worked on over 30 projects for small businesses and start-ups, creating visual identities and campaign materials that strengthened brand presence and communication. I independently managed client relationships, project planning, revisions, and final delivery, ensuring efficient collaboration and high-quality results across multiple projects.
Based in ❦ Brussels, I've worked on a variety of design projects, including as a freelance designer and collaborator with clients across multiple disciplines.
My background includes creating impactful visual and digital content, advising on strategic branding, and delivering user‑centric design solutions.
Outside of work, I enjoy exploring the city and spending time immersed in creative pursuits.
capabilities & skillset
I collaborate with clients to develop a clear vision for their brand and projects.
By aligning goals early on, I lay the foundation for powerful, strategically grounded designs that resonate with the audience.
Team Player
No solo acts.
Analytical creative
No decorative fluff. Every design must solve a problem. Period.
Goal-oriented
I start with 'why' and ensure every detail contributes to the end goal.
Innovative and original
I dig deep for broad societal impact.
Big-picture
No tunnel vision. Does our approach fit the strategy, the market, and the future?
Sustainable
Beautiful isn’t enough. It must also be responsible. Think: materials, longevity, and impact.
Design
Illustrator, Photoshop, InDesign, After Effects
3D & Prototyping
Figma, Protopie, Cinema4D, Unreal Engine, Spline, Rive
Expertise
UI/UX Design, Branding & Identity, 3D Design, Motion Graphics
